課程資訊
課程名稱
文化創意產業專題
Seminar on Cultural Creative Industries 
開課學期
100-2 
授課對象
工學院  建築與城鄉研究所  
授課教師
王志弘 
課號
BP7121 
課程識別碼
544 M4200 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期四A,B,C(18:25~21:05) 
上課地點
工綜313 
備註
限碩士班以上
總人數上限:15人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1002creative_culture 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
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課程概述

「文化創意產業」是一個曖昧的概念,施加於多樣且複雜的人類活動上,卻已然成為學界、官方與各種實務界追逐的熱潮。文化是門好生意的呼喊,誘引了原本在社區營造、文化行動、文化批判、文化資產保存、族群文化振興、媒體研究、博物館經營與藝術管理、消費與物質文化研究、設計美學等等不同領域的工作者,紛紛投往這個已經有龐大媒體和娛樂集團、資訊數位產業、房地產開發與區域治理政權馳騁的戰場,使得文創產業的具體指涉對象、行動者、操作方式、目的和影響,都更為多重而難辨。
這種曖昧特質,一方面源於文化這個概念本身的複雜性。文化可能指涉了人文素養與品味、文明成就、精緻文化,或是整體生活方式,也涉及美學評價、意義與再現、認同與主體性,並展現於生產、交換、消費與生活的各層面之中。另一方面,曖昧也源於文化和產業這個暗示了工業化、標準化、數量化和利潤導向的字眼結合,既激發出許多想像創意,也蘊含了諸多衝突矛盾。
面對這個趨勢,本課程並不定位於探討如何規劃和經營文化創意產業,而是關注以下課題:(1)如何藉由掌握更廣泛的社會脈絡(文化經濟、文化治理、社會與文化轉型,簡言之,全球競爭與經濟危機下資本積累之文化策略的崛起),來理解和分析文化創意產業的浮現和定位;(2)文化創意產業如何構成與運作(文化勞動或工作的特質、核心元素、組織特性等);以及(3)文化創意產業與城市和地方發展的關係。
 

課程目標
本課程採取批判性視角來看待文創產業或文化產業及相關現象,但也不排斥這是一個可以介入和實踐的場域。然而,對於文創產業的介入,如何接軌於參與式規劃和基層民主,秉持保障人類各項權利、生活尊嚴、社會公平及環境正義等價值,邁向結構性的社會轉化,則是我們必須深思的難題。
綜言之,本課程目標在於令修習者能從宏觀層次掌握文化創意產業崛起的社會、政治與經濟脈絡,並能以批判性觀點來分析文創產業之組織、運作和影響,以及該產業與城市及地方發展之間的互動關係。
 
課程要求
■課程要求:
盡力閱讀課程材料,勇於發問,勤於出席。修習者的投入與表現,對本課程能否順利運作非常重要。本課程採取講演和討論課(seminar)並行方式,每次上課由教師講授和提示重點,並由參與者分配導讀該週的閱讀材料,每篇文章報告時間,必須控制於十五分鐘,盡量留時間發問和討論,探討能跟理論概念對話的經驗議題。報告者必須分發書面提要(必須包含三百字以內之摘述,主要論點和論證邏輯之說明【配合論證圖示】,以及評論和問題)。
沒有分配到當週閱讀材料導讀的同學,則需繳交針對某一篇或全部閱讀材料的讀書心得和提問,至少一頁。旁聽的同學,不需分配閱讀材料的導讀,也不必繳交作業,但是必須每堂課繳交讀書心得和提問。
本課程的設計份量,需要修課者在課堂外花費四倍以上的時間,也就是3 X 4=12個小時,包括閱讀教材、與同學討論、撰寫摘要或讀書心得及提問的時間。
■摘要寫作要點:
書面摘要必須於首頁列明報告文獻(APA格式)、日期、報告人,先有三百字摘要,述明整篇文章的問題意識和主要論點。然後是經過消化的、條理分明的內容概述。換言之,不宜逐段摘譯,最好是整理出文中討論的主要問題,以及作者對這些問題的回答或爭辯,建議以圖表方式整理出主要的論證架構,也可以搭配一些圖片,譬如說作者照片、書影或文中提到的人物和事件圖片。如果直接引述文中語句或段落,必須以不同字體清楚標示,並加註頁碼。最後,必須針對文獻內容提出問題,或是可供延伸討論的經驗議題。
■作業要求與評分:
1.作業一:文創產業工作者訪談與分析:針對實際從事某項文化創意產業的工作者(企業規模不拘,可以是設計或創意工作者,也可以是文化仲介者或創意經理人),訪談其工作內容和勞動過程、生活風格和價值觀念,尤其是對於創意和文創產業的看法等,製作成訪談紀錄,另撰寫至少兩千字的分析,佔15%。
2.作業二:文化創意產業案例評析:針對某個台灣或東亞的文創產業實例,以其文化或創意內涵、經營方式與歷程、組織特性、區位條件和空間特質等為分析主題,撰寫約五千字分析,配合圖片,佔15%。
3.期末報告:以文化創意產業與地方或城市發展為主題的研究論文一篇,必須以經驗材料為基礎,適當運用本課程提到的概念。該經驗現象可以位於台灣或其他國家。該項作業的具體題目,必須事先與教師商議,並撰寫一份期末報告計畫書,說明問題意識、相關文獻和研究方法等(約三頁)。期末報告題目可以結合「作業一」和「作業二」,亦即三者案例可以相同。期末報告的規格和排版必須符合學術要求,可參照《台灣社會研究季刊》或《台灣社會學》的格式。完稿必須包含中英文題目、中文摘要和關鍵詞等項目。期末報告佔20%,期末報告之計畫書佔5%。
4.平時表現(含出席狀況、參與討論、口頭報告和書面摘要表現等)佔45 %。
5.各項報告須準時繳交,逾期不候。繳交時間明定於各周進度中。
 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
■主要教材:
Alexander, Victoria D. (2006)《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯),台北:巨流。
Caves, Richard (2003)《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯),台北:典藏。
李天鐸編著(2011)《文化創意產業讀本:創意管理與文化經濟》,台北:遠流。
Hesmondhalgh, David (2009)《文化產業分析》(廖珮君譯),台北:韋伯文化。
Ryan, Bill (1992) Making Capital from Culture: The Corporate Form of Capitalist Cultural Production. New York: Walter de Gruyter.
Banks, Mark (2007) The Politics of Cultural Work. New York: Palgrave Macmillan.
Cooke, Philip and Luciana Lazzeretti (eds) (2008) Creative Cities, Cultural Clusters and Local Development. Cheltenham, UK: Edward Elgar.
 
參考書目
各週主題與進度
□閱讀材料份量將視修課人數與上課狀況彈性調整。有*號文章將放置於課程網頁,其餘材料請自行準備。

第一週 課程介紹:批判性的視野;台灣的文創產業與政策 2/23
□閱讀材料
1.歷年度之《文化創意產業發展年報》(http://www.cci.org.tw/download/download_cate_list.asp?p_name=%A4U%B8%FC%B1M%B0%CF)
2.Creative Partnerships (2007) The Cultural and Creative Industries: A Review of the Literature. London: Art Council England.(http://www.creative-partnerships.com/literaturereviews)
3.經濟部工業局文化創意產業專屬網站:http://www.cci.org.tw/index.asp
4.文建會「創意台灣世界發光:文化創意產業發展計劃」網站:http://cci.cca.gov.tw/page/p_02.php
5.《文化創意產業發展法草案》(http://cci.cca.gov.tw/page/pub/980818.pdf)
6.王俐容(2005)〈文化政策中的經濟論述:從菁英文化到文化經濟?〉,《文化研究》1: 169-195。*
7.邱誌勇(2011)〈文化創意產業的發展與政策概觀〉,收於李天鐸編著《文化創意產業讀本》(pp. 31-56),台北:遠流。
8.王佳煌(2010)〈文化�創意產業、創意階級�城市論著的批判性檢視〉,《思與言》48(1): 131-190。*
□參考材料
一、現象觀察
Pine, B. Joseph II and James H. Gilmore (2003)《體驗經濟時代》(夏業良、魯煒譯),台北:經濟新潮社。
吳昭怡等(2006)《手感經濟》,台北:天下文化。
花建(2003)《文化+創意=財富》,台北:帝國文化。
馮久玲(2002)《文化是好生意》,台北:臉譜。
詹偉雄(2005)《美學的經濟》,台北:藍鯨。
劉維公(2006)《風格社會》,台北:天下文化。
連俐俐(2010)《大美術館時代》,台北:典藏。
吳翰中、吳琍璇(2010)《美學CEO:用設計思考,用美學管理》,台北:繆思。
二、主流文化產業分析/文化經濟學
Caves, Richard (2003)《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯),台北:典藏。
Frey, Bruno S. (2003)《當藝術遇上經濟—個案分析與文化政策》(蔡宜真、林秀玲譯),台北:典藏。(原書出版於2000年)
Heilbrun, James and Charles M. Gray (2001) The Economics of Art and Culture. Cambridge: Cambridge University Press.
Thorsby, David (2003)《文化經濟學》(張維倫等譯),台北:典藏。
三、工具書與各國文化政策與產業案例
Aplin, Graeme (2005)《文化遺產—鑑定、保存與管理》(劉藍玉譯),台北:五觀文化。
Boorsma, Peter B., Annemoon van Hemel, and Niki van der Wielen (eds) (1998) Privatization and Culture: Experiences in the Arts, Heritage and Cultural Industries in Europe. Boston: Kluwer Academic Publishers.
Gray, Clive (2000) The Politics of the Arts in Britain. London: Macmillan.
Kleingartner, Archie, Margaret Jane Wyszomirski and Michihiro Watanabe (1999) Comparing Cultural Policy: A Study of Japan and the United States. AltaMira Press.
Looseley, David L. (1997) The Politics of Fun: Cultural Policy and Debate in Contemporary France. Berg Publishers, Incorporated.
Monnier, Gerard (2004)《法國文化政策:從法國大革命至今的文化藝術機制》(陳麗如譯),台北:五觀。
Rentschler, Ruth編(2003)《文化新形象:藝術與娛樂管理》(羅秀芝譯),台北:五觀。
Towse, Ruth (ed.)(2003) A Handbook of Cultural Economics. Cheltenham, UK: Edward Elgar.
Winckler, Edwin A. (1994) “Cultural Policy on Postwar Taiwan”, in Stevan Harrell and Huang Chün-chieh (eds), Cultural Change in Postwar Taiwan (pp. 22-46). Westview Press.
丹麥文化部、貿易產業部(2003)《丹麥的創意潛力》(李璞良、林怡君譯),台北:典藏。
吳錫德策劃(2007)《台灣製造:文化創意向前走》,台北:文建會、允晨文化。
李天鐸、劉現成編著(2009)《電影製片人與創意管理:華語電影製片實務指南》,台北:行政院新聞局。
辛晚教、古宜靈、廖淑容編著(2005)《文化生活圈與文化產業》,台北:詹氏書局。
財團法人國家文化藝術基金會策劃(2004)《文化創意產業實務全書》,台北:商周。

第一部分 反思文化創意產業的批判性框架
第二週 文化(創意)產業的分析架構 3/1
□閱讀材料
1.Hesmondhalgh, David (2009)〈緒論:變遷與延續、權力、創意〉,《文化產業分析》(廖珮君譯)(pp. 1-28),台北:韋伯文化。
2.Hesmondhalgh, David (2009)〈文化的研究取徑〉,《文化產業分析》(廖珮君譯)(pp. 29-55),台北:韋伯文化。
3.Hesmondhalgh, David (2009)〈評估文化產業〉,《文化產業分析》(廖珮君譯)(pp. 57-95),台北:韋伯文化。
4.Hesmondhalgh, David (2009)〈解釋文化產業〉,《文化產業分析》(廖珮君譯)(pp. 97-123),台北:韋伯文化。
5.Hartley, John (2005) “Creative industries”, in John Hartley (ed.), Creative Industries (pp. 1-40). Oxford, UK: Blackwell.*(中譯:曹書樂等譯(2005)《創意產業讀本》,北京:清華大學出版社。)
6.Pratt, Andy C. (2011)〈文化創意產業的經濟地理觀〉,收於李天鐸編著《文化創意產業讀本》(pp. 57-80),台北:遠流。
□參考材料
Alexander, Victoria D. (2006)《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯),台北:巨流。
Anheier, Helmut K. and Yudhishthir Raj Isar (eds) (2008) The Cultural Economy. London: Sage.
Hartley, John (ed.) (2005) Creative Industries. Oxford, UK: Blackwell.
Lewis, Justin (1990) Art, Culture, and Enterprise: The Politics of Art and the Cultural Industries. London: Routledge.
Miège, Bernard (1989) The Capitalization of Cultural Production. New York: International General.
Peterson, Richard A. (1994) “Cultural studies through the production perspective: progress and prospects”, in Diana Crane (ed.), The Sociology of Culture (pp. 163-189). Oxford, UK: Blackwell.*
Power, Dominic and Allen J. Scott (eds) (2004) Cultural Industries and the Production of Culture. London: Routledge.
Ryan, Bill (1992) “Towards a sociology of culture: the corporations of culture and the production and circulation of cultural commodities”, in Making Capital from Culture (pp. 1-31). New York: Walter de Gruyter.
Toynbee, Jason (2000) Making Popular Music. London: Arnold.

第三週 文化經濟:資本主義的文化策略、日常生活美學化與文化商品化 3/8
□閱讀材料
1.Horkheimer, Max and Theodor W. Adorno (2008)〈文化工業:作為群眾欺騙的啟蒙〉,收於《啟蒙的辯證》(林宏濤譯)(pp. 155-210),台北:商周。*
2.Lash, Scott and John Urry (1994) “Reflexive accumulation: information structures and production systems”, in Economies of Signs & Space (pp. 60-110). London: Sage.(趙偉妏譯(2010)《符號與空間的經濟分析》,台北:韋伯文化。)
3.Lash, Scott and John Urry (1994) “Accumulating signs: the culture industries”, in Economies of Signs & Space (pp. 111-144). London: Sage.(中譯:趙偉妏譯(2010)《符號與空間的經濟分析》,台北:韋伯文化。)
4.Featherstone, Mike (1991) “The aestheticization of everyday life”, in Consumer Culture and Postmodernism (pp. 65-82). London: Sage.*(中譯:趙偉妏譯(2009)《消費文化與後現代主義》,台北:韋伯文化。)
5.Harvey, David (2003)〈地租的藝術:全球化、壟斷與文化的商品化〉(王志弘譯),《城市與設計》第15/16期,pp. 1-19。*
6.du Gay, Paul and Michael Pryke (2002) “Cultural economy: an introduction”, in P. du Gay and M. Pryke (eds), Cultural Economy (pp. 1-19). London: Sage.*
7.Warde, Alan (2002) “Production, consumption and ‘cultural economy’”, in P. du Gay and M. Pryke (eds), Cultural Economy (pp. 185-200). London: Sage.*
□參考材料
Amin, Ash and Nigel Thrift (eds) (2004) The Blackwell Cultural Economy Reader. Oxford: Blackwell.
du Gay, Paul and Michael Pryke (eds) (2002) Cultural Economy. London: Sage.
Gunster, Shane (2004) Capitalizing on Culture: Critical Theory for Cultural Studies. Toronto: University of Toronto Press.
Lampel, Joseph, Jamal Shamsie and Theresa K. Lant (eds) (2006) The Business of Culture: Strategic Perspectives on Entertainment and Media. London: Lawrence Erlbaum Associates.
Lash, Scott and John Urry (1994) Economies of Signs & Space. London: Sage.
Pratt, Andy C. and Paul Jeffcutt (eds) (2009) Creativity, Innovation and the Cultural Economy. London: Routledge.
Ray, Larry and Andrew Sayer (eds) (1999) Culture and Economy after the Cultural Turn. London: Sage.
Scott, Allen J. (2008) Social Economy of the Metropolis: Cognitive-Cultural Capitalism and the Global Resurgence of Cities. Oxford: Oxford University Press.
Steinert, Heinz (2003) Cultural Industry (trans. by Sally-Ann Spencer). Cambridge: Polity Press.
Thrift, Nigel (2005) Knowing Capitalism. London: Sage.
Gibson, Chris and Lily Kong (2005) “Cultural economy: a critical review”, Progress in Human Geography 29(5): 541-561.*
朱元鴻(2000)〈文化工業:因繁榮而即將作廢的類概念〉,《台灣產業研究》3: 11-45。
鄭瑋寧(2010)〈文化形式的商品化、「心」的工作和經濟治理:以魯凱人的香樁產銷為例〉,《台灣社會學》19: 107-146。*
□消費文化與文化消費
Bauman, Zygmunt (2003)《工作、消費與新貧》(王志弘譯),台北:巨流。
Bocock, Robert (1996)《消費》(張君玫、黃鵬仁譯),台北:巨流。
Clarke, David B., Marcus A. Doel and Kate M.L. Housiaux (eds) (2003) The Consumption Reader. London: Routledge.
Featherstone, Mike (1991) Consumer Culture and Postmodernism. London: Sage.
Highmore, Ben (2005)《日常生活與文化理論》(周群英譯),台北:韋伯文化。
Klein, Naomi (2003)《NO LOGO》(徐詩思譯),台北:時報。
Lee, Martyn J. (ed.)(2000) The Consumer Society Reader. Oxford: Blackwell.
Miller, Daniel (ed.) (1995) Acknowledging Consumption: A Review of New Studies. London: Routledge.
Miller, Daniel (ed.) (2001) Consumption: Critical Concepts in the Social Sciences. London: Routledge.
Ransome, Paul (2008)《工作、消費與文化》(黃彥翔譯),台北:韋伯文化。
Sassatelli, Roberta (2007) Consumer Culture: History, Theory and Politics. Los Angeles: Sage.
Slater, Don (2003)《消費文化與現代性》(林祐聖、葉欣怡譯),台北:弘智。
Storey, John (2002)《文化消費與日常生活》(張君玫譯),台北:巨流。
孫治本(2004)〈消費研究中的政治經濟學爭議〉,《東吳社會學報》17: 43-67。
葛凱(Gerth, Karl)(2007)《製造中國:消費文化與民族國家的創建》(黃振萍譯),北京:北京大學出版社。
羅鋼、王中忱編(2003)《消費文化讀本》,北京:中國社會科學出版社。

第四週 文化治理與抵抗:文化政策、文化公民權與文化行動主義 3/15
□閱讀材料
1.Miller, Toby and George Yúdice (2006)〈導言:文化政策的歷史與理論〉,《文化政策》(蔣淑貞、馮建三譯)(pp. 1-52),台北:巨流。
2.Miller, Toby and George Yúdice (2006)〈美國、文化政策和全國藝術捐贈基金會〉,《文化政策》(蔣淑貞、馮建三譯)(pp. 53-113),台北:巨流。
3.McGuigan, Jim (2001) “Three discourses of cultural policy”, in Nick Stevenson (ed.), Culture and Citizenship (pp. 124-137). London: Sage.*
4.Stevenson, Nick (2003) “Cultural citizenship”, in his Cultural Citizenship: Cosmopolitan Questions (pp. 4-34). Berkshire, England: Open University Press.*
5.Duncombe, Stephen (2002) “Introduction”, in Stephen Duncombe (ed.), Cultural Resistance Reader (pp. 1-15). London: Verso.*
□參考材料
Bennett, Tony (2002) Cultural Policy and Cultural Diversity: Mapping the Policy Domain. Strasbourg: Council of Europe Pub.
Callahan, Williams A. (2006) Cultural Governance and Resistance in Pacific Asia. London: Routledge.
Dominguez, Virgina R. and David Y. H. Wu. (eds)(1998) From Beijing to Port Moresby: The Politics of National Identity in Cultural Policies. Australia: Gordon and Breach Publishers.
Jordan, Glenn and Chris Weedon (1995) Cultural Politics: Class, Gender, Race and the Postmodern World. Oxford: Blackwell.
Lewis, Justin and Toby Miller (eds) (2003) Critical Cultural Policy Studies: A Reader. Oxford: Blackwell.
McGuigan, Jim (2004) Rethinking Cultural Policy. Berkshire, England: Open University Press.
Mundy, Simon (2000) Cultural Policy: A Short Guide. Strasbourg: Council of Europe Pub.
Stevenson, Nick (2003) Cultural Citizenship: Cosmopolitan Questions. Berkshire, England: Open University Press.
Stevenson, Nick (ed.) (2001) Culture and Citizenship. London: Sage.
Miller, Toby (2002) “Cultural citizenship”, in Engin F. Isin and Bryan S. Turner (eds), Handbook of Citizenship Studies (pp. 231-243). London: Sage.*(有大陸中譯本)
Miller, Toby and George Yúdice (2006) 《文化政策》(蔣淑貞、馮建三譯),台北:巨流。
文化環境工作室主編(1999)《台灣縣市文化藝術發展—理念與實務》,台北:行政院文化建設委員會。
王志弘(2003)〈台北市文化治理的性質與轉變,1967-2002〉,《台灣社會研究季刊》52: 121-186。
王志弘(2005)〈記憶再現體制的構作:台北市官方城市書寫之分析〉,《中外文學》33(9): 9-51。
王志弘、沈孟穎(2006)〈誰的「福爾摩沙」?展示政治、國族工程與象徵經濟〉,《東吳社會學報》20:1-58。
揭陽(2006)《國族主義到文化公民:台灣文化政策初探,2004-2005》,台北:行政院文化建設委員會。
趙剛(2006)〈「多元文化」的修辭、政治和理論〉,《台灣社會研究季刊》62: 147-189。
蘇昭英(2001)《文化論述與文化政策:戰後台灣文化政策轉型的邏輯》,國立藝術學院傳統藝術研究所碩士論文。

第二部分 文化創意產業的構成和運作
第五週 文化創作者:藝術家、符號工作者、創意設計者 3/22
□閱讀材料
1.Caves, Richard (2003)〈創作者如學徒〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 33-57),台北:典藏。
2.Caves, Richard (2003)〈貧困與富足的創作者〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 115-131),台北:典藏。
3. Alexander, Victoria D. (2006)〈藝術家〉,《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯)(pp. 125-149),台北:巨流。
4.Becker, Howard S. (1982) “Integrated professionals, mavericks, folk artists, and native artists”, in Art Worlds (pp. 226-271). Berkeley: University of California Press.*
5.Ryan, Bill (1992) “The contradictions of the art-capital relation”, in Making Capital from Culture (pp. 33-60). New York: Walter de Gruyter.
6.Skov, Lise (2002) “Hong Kong fashion designers as cultural intermediaries: out of global garment production”, Cultural Studies 16(4): 553-569.*
□參考材料
Abbing, Hans (2008)《為什麼藝術家那麼窮?打破經濟規則的藝術產業》(嚴玲娟譯),台北:典藏。
Florida, Richard (2003)《創意新貴》(鄒應媛譯),台北:寶鼎文化。
Llyod, Richard (2006) Neo-Bohemia: Art and Commerce in the Postindustrial City. New York: Routledge.
McKinlay, Alan and Chris Smith (eds)(2009) Creative Labour: Working in the Creative Industries. New York: Palgrave Macmillan.
McRobbie, Angela (2004) “Making a living in London’s small-scale creative sector”, in Dominic Power and Allen J. Scott (eds), Cultural Industries and the Production of Culture (pp. 130-143). London: Routledge.
Oakley, Kate (2009) “Getting out of place: the mobile creative class takes on the local. a UK perspective on the creative class”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 121-134). Dordrecht : Springer Netherlands.
Pinter, Frances (2008) “Free culture and creative commons”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 85-91). London: Sage.
Ray, Paul H. and Sherry Ruth Anderson (2008)《文化創意人》(陳敬旻、趙亭珠譯),台北:相映文化。
Taylor, Steve (2003) “ ‘I am what I play’: the radio DJ as cultural arbiter and negotiator”, in Andrew Beck (ed.), Cultural Work: Understanding the Cultural Industries (pp. 73-100). London: Routledge.
Zukin, Sharon (1995) “Artist and immigrants in New York City restaurants”, in The Cultures of Cities (pp. 153-185). Cambridge, MA.: Blackwell.

第六週 文化勞動及其控制:文化企業家、創意經理、守門人與行銷人員 3/29
□閱讀材料
1.Aageson, Thomas H. (2008) “Cultural entrepreneurs: producing cultural value”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 92-107). London: Sage.*
2.Leadbeater, Charles and Kate Oakley (2005) “Why cultural entrepreneurs matter” in Hartley, John (ed.), Creative Industries (pp. 299-311). Oxford, UK: Blackwell.* (中譯:曹書樂等譯(2005)《創意產業讀本》,北京:清華大學出版社。)
3.Caves, Richard (2003)〈創作者、經紀人與其交易〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 58-80),台北:典藏。
4.Caves, Richard (2003)〈創作者與守門人〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 81-114),台北:典藏。
5.Ryan, Bill (1992) “The corporate organization of cultural production: the creative stage and the project team”, in Making Capital from Culture (pp. 95-143). New York: Walter de Gruyter.
6.Ryan, Bill (1992) “Rationalising the creative stage of production: the formatting of creativity”, in Making Capital from Culture (pp. 145-184). New York: Walter de Gruyter.
□參考材料
Glynn, Mary Ann (2006) “Maestro or manager? Examining the role of the music director in a symphony orchestra”, in Joseph Lampel, Jamal Shamsie and Theresa K. Lant (eds), The Business of Culture: Strategic Perspectives on Entertainment and Media (pp. 57-69). London: Lawrence Erlbaum Associates.
Neff, Gina, Elizabeth Wissinger and Sharon Zukin (2005) “Entrepreneurial labor among cultural producers: ‘cool’ jobs in ‘hot’ industries”, in Social Semiotics, 15(3): 307-334.
Nixon, Sean (1997) “Circulating culture”, in Paul du Gay (ed.), Production of Culture/ Cultures of Production (pp. 177-234). London: Sage.
李天鐸、劉現成編著(2009)《電影製片人與創意管理:華語電影製片實務指南》,台北:行政院新聞局。
林富美(2004)〈藝人與經紀人派遣勞動關係初探〉,《新聞學研究》78: 143-186。【http://www.jour.nccu.edu.tw/mcr/】*

第七週 溫書假 4/5

第八週 文化消費與行銷:時尚、品味、品質、品牌 4/12
□閱讀材料
1.Hesmondhalgh, David (2009)〈文本:多元性、品質與利益的驅使〉,《文化產業分析》(廖珮君譯)(pp. 285-316),台北:韋伯文化。
2.Caves, Richard (2003)〈愛好者、話題與菁英品味〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 270-288),台北:典藏。
3.Caves, Richard (2003)〈消費者、評論家與認證人〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp.289-306),台北:典藏。
4.Caves, Richard (2003)〈創新、風尚與流行〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp.307-335),台北:典藏。
5.Ryan, Bill (1992) “Rationalising the cultural marketplace: the marketing of cultural commodities and the making of stars and styles”, in Making Capital from Culture (pp. 185-227). New York: Walter de Gruyter.
6.Ryan, Bill (1992) “Rationalising the cultural marketplace: the publicity complex and the cycles of fashion”, in Making Capital from Culture (pp. 229-261). New York: Walter de Gruyter.
□參考材料
Holt, Douglas B. (2004) How Brands Become Icons: The Principles of Cultural Branding. Boston, MA: Harvard Business School Press.
Lury, Celia (2004) Brands: The Logos of the Global Economy. London: Routledge.
Slater, Don (2003)《消費文化與現代性》(林祐聖、葉欣怡譯),台北:弘智。
Storey, John (2002)《文化消費與日常生活》(張君玫譯),台北:巨流。
川村由仁夜(2009)《時尚學》(陳逸如譯),台北:立緒。

第九週 文化生產條件 I:政策法規、智財權與產業動態 4/19
□閱讀材料
1.Hesmondhalgh, David (2009)〈政策:法律與規範的轉變〉,《文化產業分析》(廖珮君譯)(pp. 127-160),台北:韋伯文化。
2.Isar, Yudhishthir Raj (2008) “The intergovernmental policy actors”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 108-120). London: Sage.*
3.Rajan, Mira T. Sundara (2008) “Strange bedfellows: law and culture in the digital age”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 67-82). London: Sage.*
4.Caves, Richard (2003)〈以組織收取租金:音樂版權〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 448-474),台北:典藏。
5.Caves, Richard (2003)〈娛樂集團與版權金〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 475-497),台北:典藏。
6.Caves, Richard (2003)〈好萊塢片廠制度之分化〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 136-160),台北:典藏。
7.Caves, Richard (2003)〈創意產品契約:電影與舞台劇〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 161-188),台北:典藏。
8.Caves, Richard (2003)〈協會、工會及瑕疵契約〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 189-210),台北:典藏。
9.Caves, Richard (2003)〈創意產品進入市場:書籍及唱片〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 227-248),台北:典藏。
□參考材料
Boorsma, Peter B., Annemoon van Hemel, and Niki van der Wielen (eds) (1998) Privatization and Culture: Experiences in the Arts, Heritage and Cultural Industries in Europe. Boston: Kluwer Academic Publishers.
Lessig, Lawrence (2008)《誰綁架了文化創意?》(劉靜怡譯),台北:早安財經文化。
Monnier, Gerard (2004)《法國文化政策:從法國大革命至今的文化藝術機制》(陳麗如譯),台北:五觀。
■繳交作業一:文創產業工作者訪談與分析

第十週 文化生產條件 II:組織型態、群聚、網絡與交流4/26
□閱讀材料
1.Hesmondhalgh, David (2009)〈所有權、組織與文化工作〉,《文化產業分析》(廖珮君譯)(pp. 161-210),台北:韋伯文化。
2.Ryan, Bill (1992) “The production and circulation of cultural commodities: a sectoral analysis of the culture industry”, in Making Capital from Culture (pp. 61-94). New York: Walter de Gruyter.
3.Alexander, Victoria D. (2006)〈藝術世界〉,《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯)(pp. 65-84),台北:巨流。
4.Alexander, Victoria D. (2006)〈商業與工業〉,《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯)(pp. 85-105),台北:巨流。
5.Alexander, Victoria D. (2006)〈網絡與非營利組織〉,《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯)(pp. 107-123),台北:巨流。
6.Coe, Neil and Jennifer Johns (2004) “Beyond production clusters: towards a critical political economy of networks in the film and television industries”, in Dominic Power and Allen J. Scott (eds), Cultural Industries and the Production of Culture (pp. 188-204). London: Routledge.*
7.Kong, Lily (2009) “Beyond networks and relations: towards rethinking creative cluster theory”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 61-75). Dordrecht : Springer Netherlands.*
8.Potts, Jason (2011)〈社交網絡市場:一個創意產業的新定義〉,收於李天鐸編著《文化創意產業讀本》(pp. 107-125),台北:遠流。
□參考材料
Banks, Mark (2007) “Space, place and cultural work”, in The Politics of Cultural Work (pp. 125-155). New York: Palgrave Macmillan.
Currid, Elizabeth (2008)《安迪沃荷經濟學》(The Warhol Economy: How Fashion Art & Music Drive New York City?)(李佳純譯),台北:原點。(原書出版於2007年)
Mommaas, Has (2009) “Spaces of culture and economy: mapping the cultural-creative cluster landscape”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 45-59). Dordrecht : Springer Netherlands.*
金家禾、徐欣玉(2006)〈影響創意服務業空間群聚因素之研究—以台北中山北路婚紗攝影業為例〉,《國立臺灣大學建築與城鄉研究學報》13: 1-16。*
金家禾(2007)〈創意產業於台北都會中心區群聚發展之研究〉,《都市與計劃》34(4): 343-361。*
林政逸、辛晚教(2007)〈創新、能力與文化產業群聚的演化〉,《地理學報》50: 23-45。【http://www.geog.ntu.edu.tw/journal/journalvolume.html】*
林政逸、辛晚教(2009)〈文化產業的都市群聚與臺北市:音樂產業勞動力與市場之個案研究〉,《都市與計劃》36(2): 101-131。*
何中馨(2007)〈跨界的知識傳遞:台灣奧美廣告學習經驗之個案研究〉,《地理學報》47: 59-83。【http://www.geog.ntu.edu.tw/journal/journalvolume.html】*
張容瑛、周志龍(2006)〈政治脈絡中的創意專案網絡:兩岸跨界演唱會案例研究〉,《地理學報》46: 73-103。【http://www.geog.ntu.edu.tw/journal/journalvolume.html】*

第十一週 文化生產條件III:全球分工與科技匯流 5/3
□閱讀材料
1.Hesmondhalgh, David (2009)〈國際化、全球化與文化帝國主義〉,《文化產業分析》(廖珮君譯)(pp. 211-241),台北:韋伯文化。
2.Hesmondhalgh, David (2011)〈文化產業與新帝國主義〉,收於李天鐸編著《文化創意產業讀本》(pp. 231-243),台北:遠流。
3.Miller, Toby et al. (2003)〈文化勞動的新國際分工〉,《全球好萊塢》(馮建三譯)(pp. 71-135),台北:巨流。*
4.Scott, Allen J. (2011)〈好萊塢電影創製與發行的地緣新圖像〉,收於李天鐸編著《文化創意產業讀本》(pp. 201-228),台北:遠流。
5.Throsby, David (2008) “Globalization and the cultural economy: a crisis of value?”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 29-41). London: Sage.*
6.Hesmondhalgh, David (2009)〈新媒介、數位化與匯流〉,《文化產業分析》(廖珮君譯)(pp. 243-284),台北:韋伯文化。
7.French, Shaun, Louise Crewe, Andrew Leyshon, Peter Webb and Nigel Thrift (2004) “Putting e-commerce in its place: reflections on the impact of the internet on the cultural industries”, in Dominic Power and Allen J. Scott (eds), Cultural Industries and the Production of Culture (pp. 54-71). London: Routledge.*
□參考材料
Miller, Toby (2008) “Anyone for games? Via the new international division of cultural labour”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 227-240). London: Sage.
Goggin, Gerard (2008) “Digital media”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 241-252). London: Sage.

第十二週 設計與創意 5/10
□閱讀材料
1.Julier, Guy (2009)〈設計文化緒言〉,《設計的文化》(鄭郁欣譯)(pp. 1-27),台北:韋伯文化。
2.Julier, Guy (2009)〈設計生產〉,《設計的文化》(鄭郁欣譯)(pp. 29-59),台北:韋伯文化。
3.Julier, Guy (2009)〈設計師與設計論述〉,《設計的文化》(鄭郁欣譯)(pp. 61-84),台北:韋伯文化。
4.Julier, Guy (2009)〈設計消費〉,《設計的文化》(鄭郁欣譯)(pp. 85-115),台北:韋伯文化。
5.賴守誠(2009)〈從「招牌」到「CF」最短的路是「創意」:現代廣告在台灣文化場域中的象徵轉型(1980-1999)〉,《台灣社會研究季刊》75: 115-166。*
6.Pope, Rob (2005) “Creativities old, new and otherwise”, in Creativity: Theory, History, Practice (pp.3-33). London: Routledge.*
□參考材料
Sudjic, Deyan (2009)《被設計淹沒的世界》(莊靖譯),台北:漫遊者。
Tan, Jackson (2008)《無用設計:32位頂尖設計師的永續創意》(羅雅萱、李文綺譯),台北:商周。
後藤武、佐佐木正人、深澤直人(2008)《不為設計而設計,就是最好的設計—生態學的設計論》(黃友玫譯),台北:漫遊者。
Gold, Rich (2008)《夠了!創意》(郭彥銘譯),台北:馬可孛羅。
Amabile, Teresa M. (1996) Creativity in Context. Boulder, CO: Westview Press.
Boden, Margaret A. (ed.)(1996) Dimensions of Creativity. Cambridge, MA: The MIT Press.
Bohm, David (1998) On Creativity (ed. By Lee Nichol). London: Rouledge.
Pope, Rob (2005) Creativity: Theory, History, Practice. London: Routledge.
■繳交期末報告計劃書

第十三週 文化工作與創意勞動再思 5/17
□閱讀材料
1.Banks, Mark (2007) “Introducing cultural work”, in The Politics of Cultural Work (pp. 1-15). New York: Palgrave Macmillan.
2.Banks, Mark (2007) “ ‘Culture industry’ and cultural work”, in The Politics of Cultural Work (pp. 16-40). New York: Palgrave Macmillan.
3.Banks, Mark (2007) “Governmentality and cultural work”, in The Politics of Cultural Work (pp. 41-68). New York: Palgrave Macmillan.
4.Banks, Mark (2007) “The construction of creativity”, in The Politics of Cultural Work (pp. 69-93). New York: Palgrave Macmillan.
5.Banks, Mark (2007) “Choice, reflexivity and ‘alternative’ cultural work”, in The Politics of Cultural Work (pp. 94-124). New York: Palgrave Macmillan.
□參考材料
Beck, Andrew (ed.)(2003) Cultural Work: Understanding the Cultural Industries. London: Routledge.
Hesmondhalgh, David and Sarah Baker (2011) Creative Labour: Media Work in Three Industries. London: Roudledge.
McKinlay, Alan and Chris Smith (eds) (2009) Creative Labour: Working in the Creative Industries. New York: Palgrave Macmillan.

第三部份 文創產業、創意城市與地方發展
第十四週 文化群聚、創意城市與地方發展 5/24
□閱讀材料
1.Cooke, Philip (2008) “Culture, clusters, districts and quarters: some reflections on the scale question”, in P. Cooke and L. Lazzeretti (eds), Creative Cities, Cultural Clusters and Local Economic Development (pp. 25-47). Cheltenham, UK: Edward Elgar.*
2.Lorenzen, Mark and Lars Frederiksen (2008) “Why do cultural industries clusters? Localization, urbanization, products and projects”, in P. Cooke and L. Lazzeretti (eds), Creative Cities, Cultural Clusters and Local Economic Development (pp. 155-179). Cheltenham, UK: Edward Elgar.*
3.Costa, Pedro (2008) “Creativity, innovation and territorial agglomeration in cultural activities: the roots of the creative city”, in P. Cooke and L. Lazzeretti (eds), Creative Cities, Cultural Clusters and Local Economic Development (pp. 183-210). Cheltenham, UK: Edward Elgar.*
4.Comunian, Roberta (2011) “Rethinking the creative city : the role of complexity, networks and interactions in the urban creative economy”, Urban Studies 48(6) 1157–1179.*
□參考材料
Amin, Ash and Nigel Thrift (2007) “Cultural-economy and cities”, in Progress in Human Geography 31(2): 143–161.*
Barrowclough, Diana and Zeljka Kozul-Wright (eds)(2008) Creative Industries and Developing Countries: Voice, Choice and Economic Growth. New York: Routledge.
Bell, David and Mark Jayne (eds)(2004) City of Quarters: Urban Villages in the Contemporary City. Hants, UK: Ashgate.
Florida, Richard (2006)《創意新貴II:城市與創意階級》(傅振焜譯),台北:寶鼎。
Heβler, Martina and Clemens Zimmermann (eds)(2008) Creative Urban Milieus: Historical Perspectives on Culture, Economy, and the City. Frankfurt: Campus Verlag.
Johnson, Louise C. (2009) Cultural Capitals: Revaluing the Arts, Remaking Urban Spaces. Surrey, UK: Ashgate.
Kong, Lily and Justin O’Connor (eds)(2009) Creative Economies, Creative Cities: Asian-European Perspectives. Dordrecht : Springer Netherlands.
Kostelanetz, Richard (2003) SoHo: The Rise and Fall of an Artists’ Colony. New York: Routledge.
Roodhouse, Simon (2006) Cultural Quarters: Principles and Practice. Bristol, UK: Intellect.
Scott Allen J. (2001) “Capitalism, cities, and the production of symbolic forms”, Transactions of the Institute of British Geographers, New Series, 26(1): 11-23.
Scott, Allen J. (2000) The Cultural Economy of Cities. London: Sage.
Scott, Allen J. (2005) On Hollywood: The Place, The Industry. Princeton: Princeton University Press.
Scott, Allen J. (2008) Social Economy of the Metropolis: Cognitive-Cultural Capitalism and the Global Resurgence of Cities. Oxford: Oxford University Press.
Smith, Richard and KatieWarfield (2008) “The creative city: a matter of values”, in P. Cooke and L. Lazzeretti (eds), Creative Cities, Cultural Clusters and Local Economic Development (pp. 287-312). Cheltenham, UK: Edward Elgar.*
van Heur, Bas (2010) Creative Networks and the City. Bielefeld: transcript Verlag.

第十五週 文創產業與城市(再)發展 5/31
□閱讀材料
1.Zukin, Sharon (1995) “High culture and wild commerce in New York City”, in The Cultures of Cities (pp. 109-151). Oxford: Blackwell.*
2.O’Connor, Justin (2009) “Shanghai Moderne: Creative Economy in a Creative City?”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 175-193). Dordrecht: Springer Netherlands.*
3.Yue, Audrey (2006) “The regional culture of new Asia: cultural governance and creative industries in Singapore”, International Journal of Cultural Policy 12(1): 17-33.*
4.Martínez, Javier Gimeno (2007) “Selling avant-garde: how Antwerp became a fashion capital (1990–2002)”, Urban Studies 44(12): 2449-2464.*
5.Gibson, Chris and Natascha Klocker (2005) “The ‘cultural turn’ in Australian regional economic development discourse: neoliberalising creativity?”, Geographical Research 43(1): 93–102.*
□參考材料
Zukin, Sharon (1995) “A museum in the Berkshires”, in The Cultures of Cities (pp. 79-107). Oxford: Blackwell.
Keane, Michael (2009) “The capital complex: Beijing’s new creative clusters”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 77-95). Dordrecht : Springer Netherlands.*
Crilley, Darrel (1993) “Architecture as advertising: constructing the image of redevelopment”, in Gerry Kearns and Chris Philo (ed.)(1993) Selling Places: The City as Cultural Capital, Past and Present (pp. 231-252). Oxford: Pergamon Press.*
Jayne, Mark (2004) “Culture that works? creative industries development in a working-class city”, Capital & Class 84: 199-210.*
■繳交作業二:文化創意產業案例評析

第十六週 文創產業、文化治理與地方行銷 6/7
□閱讀材料
1.Julier, Guy (2009)〈品牌地方〉,《設計的文化》(鄭郁欣譯)(pp. 197-236),台北:韋伯文化。
2.Philo, Chris and Gerry Kearns (1993) “Culture, history, capital: a critical introduction to the selling of places”, in Gerry Kearns and Chris Philo (ed.)(1993) Selling Places: The City as Cultural Capital, Past and Present (pp. 1-32). Oxford: Pergamon Press.*
3.Holcomb, Briavel (1993) “Revisioning place: de- and re-constructing the image of the industrial city”, in Gerry Kearns and Chris Philo (ed.)(1993) Selling Places: The City as Cultural Capital, Past and Present (pp. 133-143). Oxford: Pergamon Press.*
4.王志弘編(2011)《文化治理與空間政治》,台北:群學。
□參考材料
Kearns, Gerry and Chris Philo (ed.)(1993) Selling Places: The City as Cultural Capital, Past and Present. Oxford: Pergamon Press.
Landry, Charles (2008)《創意城市:打造城市創意生活圈的思考技術》(楊幼蘭譯),台北:馬克孛羅。
Mele, Christopher (2000) Selling the Lower East Side: Culture, Real Estate and Resistance in New York City. Minneapolis: University of Minnesota Press.
Short, John Rennie and Yeong-Hyun Kim (1998) “Urban crises/urban representations: selling the city in difficult times”, in Tim Hall and Phil Hubbard (eds), The Entrepreneurial City: Geographies of Politics, Regime and Representation (pp. 55-75). New York: John Wiley & Sons.*
Ward, Stephen V. (1998) Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000. London: E & FN Spon.

第十七週 文創產業、文化行動與社會正義 6/14
□閱讀材料
1.Drache, Daniel and Marc D. Froese (2008) “The global cultural economy: power, citizenship and dissent”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 52-66). London: Sage.*
2.Lee, Kwang-Suk (2007) “Questioning a neoliberal urban regeneration policy: the rhetoric of ‘cities of culture’ and the city of Gwangju, Korea”, International Journal of Cultural Policy, 13(4): 335-347.*
3.Pratt, Andy C. (2011) “The cultural contradictions of the creative city”, City, Culture and Society 2(3): 123-130。*
4.Zukin, Sharon and Laura Braslow (2011) “The life cycle of New York’s creative districts: reflections on the unanticipated consequences of unplanned cultural zones”, City, Culture and Society 2(3): 131-140。*
5.Sasaki, Masayuki (2010) “Urban regeneration through cultural creativity and social inclusion: Rethinking creative city theory through a Japanese case study”, Cities 27: S3-S9.*
6.Nakagawa, Shin (2010) “Socially inclusive cultural policy and arts-based urban community regeneration”, Cities 27: S16-S24.*
□參考材料
Miles, Malcolm (2005) “Interruptions: testing the rhetoric of culturally led urban development”, Urban Studies, 42(5/6): 889–911.*
Duncombe, Stephen (ed.) (2002) Cultural Resistance Reader. London: Verso.
Jordan, Glenn and Chris Weedon (1995) Cultural Politics: Class, Gender, Race and the Postmodern World. Oxford: Blackwell.
Scott, Allen J. (2008) “Cultural economy: retrospect and prospect”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 307-323). London: Sage.*

第十八週 期末報告 6/21
■修課同學繳交期末作業,並準備簡報檔,口頭報告研究成果,每人十五分鐘。
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
作業一:文創產業工作者訪談與分析 
15% 
針對實際從事某項文化創意產業的工作者(企業規模不拘,可以是設計或創意工作者,也可以是文化仲介者或創意經理人),訪談其工作內容和勞動過程、生活風格和價值觀念,尤其是對於創意和文創產業的看法等,製作成訪談紀錄,另撰寫至少兩千字的分析,佔15%。 
2. 
作業二:文化創意產業案例評析 
15% 
針對某個台灣或東亞的文創產業實例,以其文化或創意內涵、經營方式與歷程、組織特性、區位條件和空間特質等為分析主題,撰寫約五千字分析,配合圖片,佔15%。 
3. 
期末報告 
25% 
以文化創意產業與地方或城市發展為主題的研究論文一篇,必須以經驗材料為基礎,適當運用本課程提到的概念。該經驗現象可以位於台灣或其他國家。該項作業的具體題目,必須事先與教師商議,並撰寫一份期末報告計畫書,說明問題意識、相關文獻和研究方法等(約三頁)。期末報告題目可以結合「作業一」和「作業二」,亦即三者案例可以相同。期末報告的規格和排版必須符合學術要求,可參照《台灣社會研究季刊》或《台灣社會學》的格式。完稿必須包含中英文題目、中文摘要和關鍵詞等項目。期末報告佔20%,期末報告之計畫書佔5%。 
4. 
平時表現 
45% 
含出席狀況、參與討論、口頭報告和書面摘要表現等)佔45 %。 
 
課程進度
週次
日期
單元主題
第1週
2/23  第一週 課程介紹:批判性的視野;台灣的文創產業與政策 2/23
□閱讀材料
1.歷年度之《文化創意產業發展年報》(http://www.cci.org.tw/download/download_cate_list.asp?p_name=%A4U%B8%FC%B1M%B0%CF)
2.Creative Partnerships (2007) The Cultural and Creative Industries: A Review of the Literature. London: Art Council England.(http://www.creative-partnerships.com/literaturereviews)
3.經濟部工業局文化創意產業專屬網站:http://www.cci.org.tw/index.asp
4.文建會「創意台灣世界發光:文化創意產業發展計劃」網站:http://cci.cca.gov.tw/page/p_02.php
5.《文化創意產業發展法草案》(http://cci.cca.gov.tw/page/pub/980818.pdf)
6.王俐容(2005)〈文化政策中的經濟論述:從菁英文化到文化經濟?〉,《文化研究》1: 169-195。*
7.邱誌勇(2011)〈文化創意產業的發展與政策概觀〉,收於李天鐸編著《文化創意產業讀本》(pp. 31-56),台北:遠流。
8.王佳煌(2010)〈文化�創意產業、創意階級�城市論著的批判性檢視〉,《思與言》48(1): 131-190。*
□參考材料
一、現象觀察
Pine, B. Joseph II and James H. Gilmore (2003)《體驗經濟時代》(夏業良、魯煒譯),台北:經濟新潮社。
吳昭怡等(2006)《手感經濟》,台北:天下文化。
花建(2003)《文化+創意=財富》,台北:帝國文化。
馮久玲(2002)《文化是好生意》,台北:臉譜。
詹偉雄(2005)《美學的經濟》,台北:藍鯨。
劉維公(2006)《風格社會》,台北:天下文化。
連俐俐(2010)《大美術館時代》,台北:典藏。
吳翰中、吳琍璇(2010)《美學CEO:用設計思考,用美學管理》,台北:繆思。
二、主流文化產業分析/文化經濟學
Caves, Richard (2003)《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯),台北:典藏。
Frey, Bruno S. (2003)《當藝術遇上經濟—個案分析與文化政策》(蔡宜真、林秀玲譯),台北:典藏。(原書出版於2000年)
Heilbrun, James and Charles M. Gray (2001) The Economics of Art and Culture. Cambridge: Cambridge University Press.
Thorsby, David (2003)《文化經濟學》(張維倫等譯),台北:典藏。
三、工具書與各國文化政策與產業案例
Aplin, Graeme (2005)《文化遺產—鑑定、保存與管理》(劉藍玉譯),台北:五觀文化。
Boorsma, Peter B., Annemoon van Hemel, and Niki van der Wielen (eds) (1998) Privatization and Culture: Experiences in the Arts, Heritage and Cultural Industries in Europe. Boston: Kluwer Academic Publishers.
Gray, Clive (2000) The Politics of the Arts in Britain. London: Macmillan.
Kleingartner, Archie, Margaret Jane Wyszomirski and Michihiro Watanabe (1999) Comparing Cultural Policy: A Study of Japan and the United States. AltaMira Press.
Looseley, David L. (1997) The Politics of Fun: Cultural Policy and Debate in Contemporary France. Berg Publishers, Incorporated.
Monnier, Gerard (2004)《法國文化政策:從法國大革命至今的文化藝術機制》(陳麗如譯),台北:五觀。
Rentschler, Ruth編(2003)《文化新形象:藝術與娛樂管理》(羅秀芝譯),台北:五觀。
Towse, Ruth (ed.)(2003) A Handbook of Cultural Economics. Cheltenham, UK: Edward Elgar.
Winckler, Edwin A. (1994) “Cultural Policy on Postwar Taiwan”, in Stevan Harrell and Huang Chün-chieh (eds), Cultural Change in Postwar Taiwan (pp. 22-46). Westview Press.
丹麥文化部、貿易產業部(2003)《丹麥的創意潛力》(李璞良、林怡君譯),台北:典藏。
吳錫德策劃(2007)《台灣製造:文化創意向前走》,台北:文建會、允晨文化。
李天鐸、劉現成編著(2009)《電影製片人與創意管理:華語電影製片實務指南》,台北:行政院新聞局。
辛晚教、古宜靈、廖淑容編著(2005)《文化生活圈與文化產業》,台北:詹氏書局。
財團法人國家文化藝術基金會策劃(2004)《文化創意產業實務全書》,台北:商周。
 
第2週
3/01  第二週 文化(創意)產業的分析架構 3/1
□閱讀材料
1.Hesmondhalgh, David (2009)〈緒論:變遷與延續、權力、創意〉,《文化產業分析》(廖珮君譯)(pp. 1-28),台北:韋伯文化。
2.Hesmondhalgh, David (2009)〈文化的研究取徑〉,《文化產業分析》(廖珮君譯)(pp. 29-55),台北:韋伯文化。
3.Hesmondhalgh, David (2009)〈評估文化產業〉,《文化產業分析》(廖珮君譯)(pp. 57-95),台北:韋伯文化。
4.Hesmondhalgh, David (2009)〈解釋文化產業〉,《文化產業分析》(廖珮君譯)(pp. 97-123),台北:韋伯文化。
5.Hartley, John (2005) “Creative industries”, in John Hartley (ed.), Creative Industries (pp. 1-40). Oxford, UK: Blackwell.*(中譯:曹書樂等譯(2005)《創意產業讀本》,北京:清華大學出版社。)
6.Pratt, Andy C. (2011)〈文化創意產業的經濟地理觀〉,收於李天鐸編著《文化創意產業讀本》(pp. 57-80),台北:遠流。
□參考材料
Alexander, Victoria D. (2006)《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯),台北:巨流。
Anheier, Helmut K. and Yudhishthir Raj Isar (eds) (2008) The Cultural Economy. London: Sage.
Hartley, John (ed.) (2005) Creative Industries. Oxford, UK: Blackwell.
Lewis, Justin (1990) Art, Culture, and Enterprise: The Politics of Art and the Cultural Industries. London: Routledge.
Miège, Bernard (1989) The Capitalization of Cultural Production. New York: International General.
Peterson, Richard A. (1994) “Cultural studies through the production perspective: progress and prospects”, in Diana Crane (ed.), The Sociology of Culture (pp. 163-189). Oxford, UK: Blackwell.*
Power, Dominic and Allen J. Scott (eds) (2004) Cultural Industries and the Production of Culture. London: Routledge.
Ryan, Bill (1992) “Towards a sociology of culture: the corporations of culture and the production and circulation of cultural commodities”, in Making Capital from Culture (pp. 1-31). New York: Walter de Gruyter.
Toynbee, Jason (2000) Making Popular Music. London: Arnold.
 
第3週
3/08  第三週 文化經濟:資本主義的文化策略、日常生活美學化與文化商品化 3/8
□閱讀材料
1.Horkheimer, Max and Theodor W. Adorno (2008)〈文化工業:作為群眾欺騙的啟蒙〉,收於《啟蒙的辯證》(林宏濤譯)(pp. 155-210),台北:商周。*
2.Lash, Scott and John Urry (1994) “Reflexive accumulation: information structures and production systems”, in Economies of Signs & Space (pp. 60-110). London: Sage.(趙偉妏譯(2010)《符號與空間的經濟分析》,台北:韋伯文化。)
3.Lash, Scott and John Urry (1994) “Accumulating signs: the culture industries”, in Economies of Signs & Space (pp. 111-144). London: Sage.(中譯:趙偉妏譯(2010)《符號與空間的經濟分析》,台北:韋伯文化。)
4.Featherstone, Mike (1991) “The aestheticization of everyday life”, in Consumer Culture and Postmodernism (pp. 65-82). London: Sage.*(中譯:趙偉妏譯(2009)《消費文化與後現代主義》,台北:韋伯文化。)
5.Harvey, David (2003)〈地租的藝術:全球化、壟斷與文化的商品化〉(王志弘譯),《城市與設計》第15/16期,pp. 1-19。*
6.du Gay, Paul and Michael Pryke (2002) “Cultural economy: an introduction”, in P. du Gay and M. Pryke (eds), Cultural Economy (pp. 1-19). London: Sage.*
7.Warde, Alan (2002) “Production, consumption and ‘cultural economy’”, in P. du Gay and M. Pryke (eds), Cultural Economy (pp. 185-200). London: Sage.*
□參考材料
Amin, Ash and Nigel Thrift (eds) (2004) The Blackwell Cultural Economy Reader. Oxford: Blackwell.
du Gay, Paul and Michael Pryke (eds) (2002) Cultural Economy. London: Sage.
Gunster, Shane (2004) Capitalizing on Culture: Critical Theory for Cultural Studies. Toronto: University of Toronto Press.
Lampel, Joseph, Jamal Shamsie and Theresa K. Lant (eds) (2006) The Business of Culture: Strategic Perspectives on Entertainment and Media. London: Lawrence Erlbaum Associates.
Lash, Scott and John Urry (1994) Economies of Signs & Space. London: Sage.
Pratt, Andy C. and Paul Jeffcutt (eds) (2009) Creativity, Innovation and the Cultural Economy. London: Routledge.
Ray, Larry and Andrew Sayer (eds) (1999) Culture and Economy after the Cultural Turn. London: Sage.
Scott, Allen J. (2008) Social Economy of the Metropolis: Cognitive-Cultural Capitalism and the Global Resurgence of Cities. Oxford: Oxford University Press.
Steinert, Heinz (2003) Cultural Industry (trans. by Sally-Ann Spencer). Cambridge: Polity Press.
Thrift, Nigel (2005) Knowing Capitalism. London: Sage.
Gibson, Chris and Lily Kong (2005) “Cultural economy: a critical review”, Progress in Human Geography 29(5): 541-561.*
朱元鴻(2000)〈文化工業:因繁榮而即將作廢的類概念〉,《台灣產業研究》3: 11-45。
鄭瑋寧(2010)〈文化形式的商品化、「心」的工作和經濟治理:以魯凱人的香樁產銷為例〉,《台灣社會學》19: 107-146。*
□消費文化與文化消費
Bauman, Zygmunt (2003)《工作、消費與新貧》(王志弘譯),台北:巨流。
Bocock, Robert (1996)《消費》(張君玫、黃鵬仁譯),台北:巨流。
Clarke, David B., Marcus A. Doel and Kate M.L. Housiaux (eds) (2003) The Consumption Reader. London: Routledge.
Featherstone, Mike (1991) Consumer Culture and Postmodernism. London: Sage.
Highmore, Ben (2005)《日常生活與文化理論》(周群英譯),台北:韋伯文化。
Klein, Naomi (2003)《NO LOGO》(徐詩思譯),台北:時報。
Lee, Martyn J. (ed.)(2000) The Consumer Society Reader. Oxford: Blackwell.
Miller, Daniel (ed.) (1995) Acknowledging Consumption: A Review of New Studies. London: Routledge.
Miller, Daniel (ed.) (2001) Consumption: Critical Concepts in the Social Sciences. London: Routledge.
Ransome, Paul (2008)《工作、消費與文化》(黃彥翔譯),台北:韋伯文化。
Sassatelli, Roberta (2007) Consumer Culture: History, Theory and Politics. Los Angeles: Sage.
Slater, Don (2003)《消費文化與現代性》(林祐聖、葉欣怡譯),台北:弘智。
Storey, John (2002)《文化消費與日常生活》(張君玫譯),台北:巨流。
孫治本(2004)〈消費研究中的政治經濟學爭議〉,《東吳社會學報》17: 43-67。
葛凱(Gerth, Karl)(2007)《製造中國:消費文化與民族國家的創建》(黃振萍譯),北京:北京大學出版社。
羅鋼、王中忱編(2003)《消費文化讀本》,北京:中國社會科學出版社。
 
第4週
3/15  第四週 文化治理與抵抗:文化政策、文化公民權與文化行動主義 3/15
□閱讀材料
1.Miller, Toby and George Yúdice (2006)〈導言:文化政策的歷史與理論〉,《文化政策》(蔣淑貞、馮建三譯)(pp. 1-52),台北:巨流。
2.Miller, Toby and George Yúdice (2006)〈美國、文化政策和全國藝術捐贈基金會〉,《文化政策》(蔣淑貞、馮建三譯)(pp. 53-113),台北:巨流。
3.McGuigan, Jim (2001) “Three discourses of cultural policy”, in Nick Stevenson (ed.), Culture and Citizenship (pp. 124-137). London: Sage.*
4.Stevenson, Nick (2003) “Cultural citizenship”, in his Cultural Citizenship: Cosmopolitan Questions (pp. 4-34). Berkshire, England: Open University Press.*
5.Duncombe, Stephen (2002) “Introduction”, in Stephen Duncombe (ed.), Cultural Resistance Reader (pp. 1-15). London: Verso.*
□參考材料
Bennett, Tony (2002) Cultural Policy and Cultural Diversity: Mapping the Policy Domain. Strasbourg: Council of Europe Pub.
Callahan, Williams A. (2006) Cultural Governance and Resistance in Pacific Asia. London: Routledge.
Dominguez, Virgina R. and David Y. H. Wu. (eds)(1998) From Beijing to Port Moresby: The Politics of National Identity in Cultural Policies. Australia: Gordon and Breach Publishers.
Jordan, Glenn and Chris Weedon (1995) Cultural Politics: Class, Gender, Race and the Postmodern World. Oxford: Blackwell.
Lewis, Justin and Toby Miller (eds) (2003) Critical Cultural Policy Studies: A Reader. Oxford: Blackwell.
McGuigan, Jim (2004) Rethinking Cultural Policy. Berkshire, England: Open University Press.
Mundy, Simon (2000) Cultural Policy: A Short Guide. Strasbourg: Council of Europe Pub.
Stevenson, Nick (2003) Cultural Citizenship: Cosmopolitan Questions. Berkshire, England: Open University Press.
Stevenson, Nick (ed.) (2001) Culture and Citizenship. London: Sage.
Miller, Toby (2002) “Cultural citizenship”, in Engin F. Isin and Bryan S. Turner (eds), Handbook of Citizenship Studies (pp. 231-243). London: Sage.*(有大陸中譯本)
Miller, Toby and George Yúdice (2006) 《文化政策》(蔣淑貞、馮建三譯),台北:巨流。
文化環境工作室主編(1999)《台灣縣市文化藝術發展—理念與實務》,台北:行政院文化建設委員會。
王志弘(2003)〈台北市文化治理的性質與轉變,1967-2002〉,《台灣社會研究季刊》52: 121-186。
王志弘(2005)〈記憶再現體制的構作:台北市官方城市書寫之分析〉,《中外文學》33(9): 9-51。
王志弘、沈孟穎(2006)〈誰的「福爾摩沙」?展示政治、國族工程與象徵經濟〉,《東吳社會學報》20:1-58。
揭陽(2006)《國族主義到文化公民:台灣文化政策初探,2004-2005》,台北:行政院文化建設委員會。
趙剛(2006)〈「多元文化」的修辭、政治和理論〉,《台灣社會研究季刊》62: 147-189。
蘇昭英(2001)《文化論述與文化政策:戰後台灣文化政策轉型的邏輯》,國立藝術學院傳統藝術研究所碩士論文。
 
第5週
3/22  第五週 文化創作者:藝術家、符號工作者、創意設計者 3/22
□閱讀材料
1.Caves, Richard (2003)〈創作者如學徒〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 33-57),台北:典藏。
2.Caves, Richard (2003)〈貧困與富足的創作者〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 115-131),台北:典藏。
3. Alexander, Victoria D. (2006)〈藝術家〉,《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯)(pp. 125-149),台北:巨流。
4.Becker, Howard S. (1982) “Integrated professionals, mavericks, folk artists, and native artists”, in Art Worlds (pp. 226-271). Berkeley: University of California Press.*
5.Ryan, Bill (1992) “The contradictions of the art-capital relation”, in Making Capital from Culture (pp. 33-60). New York: Walter de Gruyter.
6.Skov, Lise (2002) “Hong Kong fashion designers as cultural intermediaries: out of global garment production”, Cultural Studies 16(4): 553-569.*
□參考材料
Abbing, Hans (2008)《為什麼藝術家那麼窮?打破經濟規則的藝術產業》(嚴玲娟譯),台北:典藏。
Florida, Richard (2003)《創意新貴》(鄒應媛譯),台北:寶鼎文化。
Llyod, Richard (2006) Neo-Bohemia: Art and Commerce in the Postindustrial City. New York: Routledge.
McKinlay, Alan and Chris Smith (eds)(2009) Creative Labour: Working in the Creative Industries. New York: Palgrave Macmillan.
McRobbie, Angela (2004) “Making a living in London’s small-scale creative sector”, in Dominic Power and Allen J. Scott (eds), Cultural Industries and the Production of Culture (pp. 130-143). London: Routledge.
Oakley, Kate (2009) “Getting out of place: the mobile creative class takes on the local. a UK perspective on the creative class”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 121-134). Dordrecht : Springer Netherlands.
Pinter, Frances (2008) “Free culture and creative commons”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 85-91). London: Sage.
Ray, Paul H. and Sherry Ruth Anderson (2008)《文化創意人》(陳敬旻、趙亭珠譯),台北:相映文化。
Taylor, Steve (2003) “ ‘I am what I play’: the radio DJ as cultural arbiter and negotiator”, in Andrew Beck (ed.), Cultural Work: Understanding the Cultural Industries (pp. 73-100). London: Routledge.
Zukin, Sharon (1995) “Artist and immigrants in New York City restaurants”, in The Cultures of Cities (pp. 153-185). Cambridge, MA.: Blackwell.
 
第6週
3/29  第六週 文化勞動及其控制:文化企業家、創意經理、守門人與行銷人員 3/29
□閱讀材料
1.Aageson, Thomas H. (2008) “Cultural entrepreneurs: producing cultural value”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 92-107). London: Sage.*
2.Leadbeater, Charles and Kate Oakley (2005) “Why cultural entrepreneurs matter” in Hartley, John (ed.), Creative Industries (pp. 299-311). Oxford, UK: Blackwell.* (中譯:曹書樂等譯(2005)《創意產業讀本》,北京:清華大學出版社。)
3.Caves, Richard (2003)〈創作者、經紀人與其交易〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 58-80),台北:典藏。
4.Caves, Richard (2003)〈創作者與守門人〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 81-114),台北:典藏。
5.Ryan, Bill (1992) “The corporate organization of cultural production: the creative stage and the project team”, in Making Capital from Culture (pp. 95-143). New York: Walter de Gruyter.
6.Ryan, Bill (1992) “Rationalising the creative stage of production: the formatting of creativity”, in Making Capital from Culture (pp. 145-184). New York: Walter de Gruyter.
□參考材料
Glynn, Mary Ann (2006) “Maestro or manager? Examining the role of the music director in a symphony orchestra”, in Joseph Lampel, Jamal Shamsie and Theresa K. Lant (eds), The Business of Culture: Strategic Perspectives on Entertainment and Media (pp. 57-69). London: Lawrence Erlbaum Associates.
Neff, Gina, Elizabeth Wissinger and Sharon Zukin (2005) “Entrepreneurial labor among cultural producers: ‘cool’ jobs in ‘hot’ industries”, in Social Semiotics, 15(3): 307-334.
Nixon, Sean (1997) “Circulating culture”, in Paul du Gay (ed.), Production of Culture/ Cultures of Production (pp. 177-234). London: Sage.
李天鐸、劉現成編著(2009)《電影製片人與創意管理:華語電影製片實務指南》,台北:行政院新聞局。
林富美(2004)〈藝人與經紀人派遣勞動關係初探〉,《新聞學研究》78: 143-186。【http://www.jour.nccu.edu.tw/mcr/】*
 
第7週
4/05  第七週 溫書假 4/5 
第8週
4/12  第八週 文化消費與行銷:時尚、品味、品質、品牌 4/12
□閱讀材料
1.Hesmondhalgh, David (2009)〈文本:多元性、品質與利益的驅使〉,《文化產業分析》(廖珮君譯)(pp. 285-316),台北:韋伯文化。
2.Caves, Richard (2003)〈愛好者、話題與菁英品味〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp. 270-288),台北:典藏。
3.Caves, Richard (2003)〈消費者、評論家與認證人〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp.289-306),台北:典藏。
4.Caves, Richard (2003)〈創新、風尚與流行〉,《文化創意產業:以契約達成藝術與商業的媒合》(仲曉玲、徐子超譯)(pp.307-335),台北:典藏。
5.Ryan, Bill (1992) “Rationalising the cultural marketplace: the marketing of cultural commodities and the making of stars and styles”, in Making Capital from Culture (pp. 185-227). New York: Walter de Gruyter.
6.Ryan, Bill (1992) “Rationalising the cultural marketplace: the publicity complex and the cycles of fashion”, in Making Capital from Culture (pp. 229-261). New York: Walter de Gruyter.
□參考材料
Holt, Douglas B. (2004) How Brands Become Icons: The Principles of Cultural Branding. Boston, MA: Harvard Business School Press.
Lury, Celia (2004) Brands: The Logos of the Global Economy. London: Routledge.
Slater, Don (2003)《消費文化與現代性》(林祐聖、葉欣怡譯),台北:弘智。
Storey, John (2002)《文化消費與日常生活》(張君玫譯),台北:巨流。
川村由仁夜(2009)《時尚學》(陳逸如譯),台北:立緒。
 
第9週
4/19  第九週 文化生產條件 I:政策法規、智財權與產業動態 4/19
□閱讀材料
1.Hesmondhalgh, David (2009)〈政策:法律與規範的轉變〉,《文化產業分析》(廖珮君譯)(pp. 127-160),台北:韋伯文化。
2.Isar,  
第10週
4/26  第十週 文化生產條件 II:組織型態、群聚、網絡與交流4/26
□閱讀材料
1.Hesmondhalgh, David (2009)〈所有權、組織與文化工作〉,《文化產業分析》(廖珮君譯)(pp. 161-210),台北:韋伯文化。
2.Ryan, Bill (1992) “The production and circulation of cultural commodities: a sectoral analysis of the culture industry”, in Making Capital from Culture (pp. 61-94). New York: Walter de Gruyter.
3.Alexander, Victoria D. (2006)〈藝術世界〉,《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯)(pp. 65-84),台北:巨流。
4.Alexander, Victoria D. (2006)〈商業與工業〉,《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯)(pp. 85-105),台北:巨流。
5.Alexander, Victoria D. (2006)〈網絡與非營利組織〉,《藝術社會學:精緻與通俗形式之探索》(張正霖、陳巨擘譯)(pp. 107-123),台北:巨流。
6.Coe, Neil and Jennifer Johns (2004) “Beyond production clusters: towards a critical political economy of networks in the film and television industries”, in Dominic Power and Allen J. Scott (eds), Cultural Industries and the Production of Culture (pp. 188-204). London: Routledge.*
7.Kong, Lily (2009) “Beyond networks and relations: towards rethinking creative cluster theory”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 61-75). Dordrecht : Springer Netherlands.*
8.Potts, Jason (2011)〈社交網絡市場:一個創意產業的新定義〉,收於李天鐸編著《文化創意產業讀本》(pp. 107-125),台北:遠流。
□參考材料
Banks, Mark (2007) “Space, place and cultural work”, in The Politics of Cultural Work (pp. 125-155). New York: Palgrave Macmillan.
Currid, Elizabeth (2008)《安迪沃荷經濟學》(The Warhol Economy: How Fashion Art & Music Drive New York City?)(李佳純譯),台北:原點。(原書出版於2007年)
Mommaas, Has (2009) “Spaces of culture and economy: mapping the cultural-creative cluster landscape”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 45-59). Dordrecht : Springer Netherlands.*
金家禾、徐欣玉(2006)〈影響創意服務業空間群聚因素之研究—以台北中山北路婚紗攝影業為例〉,《國立臺灣大學建築與城鄉研究學報》13: 1-16。*
金家禾(2007)〈創意產業於台北都會中心區群聚發展之研究〉,《都市與計劃》34(4): 343-361。*
林政逸、辛晚教(2007)〈創新、能力與文化產業群聚的演化〉,《地理學報》50: 23-45。【http://www.geog.ntu.edu.tw/journal/journalvolume.html】*
林政逸、辛晚教(2009)〈文化產業的都市群聚與臺北市:音樂產業勞動力與市場之個案研究〉,《都市與計劃》36(2): 101-131。*
何中馨(2007)〈跨界的知識傳遞:台灣奧美廣告學習經驗之個案研究〉,《地理學報》47: 59-83。【http://www.geog.ntu.edu.tw/journal/journalvolume.html】*
張容瑛、周志龍(2006)〈政治脈絡中的創意專案網絡:兩岸跨界演唱會案例研究〉,《地理學報》46: 73-103。【http://www.geog.ntu.edu.tw/journal/journalvolume.html】*
 
第11週
5/03  第十一週 文化生產條件III:全球分工與科技匯流 5/3
□閱讀材料
1.Hesmondhalgh, David (2009)〈國際化、全球化與文化帝國主義〉,《文化產業分析》(廖珮君譯)(pp. 211-241),台北:韋伯文化。
2.Hesmondhalgh, David (2011)〈文化產業與新帝國主義〉,收於李天鐸編著《文化創意產業讀本》(pp. 231-243),台北:遠流。
3.Miller, Toby et al. (2003)〈文化勞動的新國際分工〉,《全球好萊塢》(馮建三譯)(pp. 71-135),台北:巨流。*
4.Scott, Allen J. (2011)〈好萊塢電影創製與發行的地緣新圖像〉,收於李天鐸編著《文化創意產業讀本》(pp. 201-228),台北:遠流。
5.Throsby, David (2008) “Globalization and the cultural economy: a crisis of value?”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 29-41). London: Sage.*
6.Hesmondhalgh, David (2009)〈新媒介、數位化與匯流〉,《文化產業分析》(廖珮君譯)(pp. 243-284),台北:韋伯文化。
7.French, Shaun, Louise Crewe, Andrew Leyshon, Peter Webb and Nigel Thrift (2004) “Putting e-commerce in its place: reflections on the impact of the internet on the cultural industries”, in Dominic Power and Allen J. Scott (eds), Cultural Industries and the Production of Culture (pp. 54-71). London: Routledge.*
□參考材料
Miller, Toby (2008) “Anyone for games? Via the new international division of cultural labour”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 227-240). London: Sage.
Goggin, Gerard (2008) “Digital media”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 241-252). London: Sage.
 
第12週
5/10  第十二週 設計與創意 5/10
□閱讀材料
1.Julier, Guy (2009)〈設計文化緒言〉,《設計的文化》(鄭郁欣譯)(pp. 1-27),台北:韋伯文化。
2.Julier, Guy (2009)〈設計生產〉,《設計的文化》(鄭郁欣譯)(pp. 29-59),台北:韋伯文化。
3.Julier, Guy (2009)〈設計師與設計論述〉,《設計的文化》(鄭郁欣譯)(pp. 61-84),台北:韋伯文化。
4.Julier, Guy (2009)〈設計消費〉,《設計的文化》(鄭郁欣譯)(pp. 85-115),台北:韋伯文化。
5.賴守誠(2009)〈從「招牌」到「CF」最短的路是「創意」:現代廣告在台灣文化場域中的象徵轉型(1980-1999)〉,《台灣社會研究季刊》75: 115-166。*
6.Pope, Rob (2005) “Creativities old, new and otherwise”, in Creativity: Theory, History, Practice (pp.3-33). London: Routledge.*
□參考材料
Sudjic, Deyan (2009)《被設計淹沒的世界》(莊靖譯),台北:漫遊者。
Tan, Jackson (2008)《無用設計:32位頂尖設計師的永續創意》(羅雅萱、李文綺譯),台北:商周。
後藤武、佐佐木正人、深澤直人(2008)《不為設計而設計,就是最好的設計—生態學的設計論》(黃友玫譯),台北:漫遊者。
Gold, Rich (2008)《夠了!創意》(郭彥銘譯),台北:馬可孛羅。
Amabile, Teresa M. (1996) Creativity in Context. Boulder, CO: Westview Press.
Boden, Margaret A. (ed.)(1996) Dimensions of Creativity. Cambridge, MA: The MIT Press.
Bohm, David (1998) On Creativity (ed. By Lee Nichol). London: Rouledge.
Pope, Rob (2005) Creativity: Theory, History, Practice. London: Routledge.
■繳交期末報告計劃書
 
第13週
5/17  第十三週 文化工作與創意勞動再思 5/17
□閱讀材料
1.Banks, Mark (2007) “Introducing cultural work”, in The Politics of Cultural Work (pp. 1-15). New York: Palgrave Macmillan.
2.Banks, Mark (2007) “ ‘Culture industry’ and cultural work”, in The Politics of Cultural Work (pp. 16-40). New York: Palgrave Macmillan.
3.Banks, Mark (2007) “Governmentality and cultural work”, in The Politics of Cultural Work (pp. 41-68). New York: Palgrave Macmillan.
4.Banks, Mark (2007) “The construction of creativity”, in The Politics of Cultural Work (pp. 69-93). New York: Palgrave Macmillan.
5.Banks, Mark (2007) “Choice, reflexivity and ‘alternative’ cultural work”, in The Politics of Cultural Work (pp. 94-124). New York: Palgrave Macmillan.
□參考材料
Beck, Andrew (ed.)(2003) Cultural Work: Understanding the Cultural Industries. London: Routledge.
Hesmondhalgh, David and Sarah Baker (2011) Creative Labour: Media Work in Three Industries. London: Roudledge.
McKinlay, Alan and Chris Smith (eds) (2009) Creative Labour: Working in the Creative Industries. New York: Palgrave Macmillan.
 
第14週
5/24  第十四週 文化群聚、創意城市與地方發展 5/24
□閱讀材料
1.Cooke, Philip (2008) “Culture, clusters, districts and quarters: some reflections on the scale question”, in P. Cooke and L. Lazzeretti (eds), Creative Cities, Cultural Clusters and Local Economic Development (pp. 25-47). Cheltenham, UK: Edward Elgar.*
2.Lorenzen, Mark and Lars Frederiksen (2008) “Why do cultural industries clusters? Localization, urbanization, products and projects”, in P. Cooke and L. Lazzeretti (eds), Creative Cities, Cultural Clusters and Local Economic Development (pp. 155-179). Cheltenham, UK: Edward Elgar.*
3.Costa, Pedro (2008) “Creativity, innovation and territorial agglomeration in cultural activities: the roots of the creative city”, in P. Cooke and L. Lazzeretti (eds), Creative Cities, Cultural Clusters and Local Economic Development (pp. 183-210). Cheltenham, UK: Edward Elgar.*
4.Comunian, Roberta (2011) “Rethinking the creative city : the role of complexity, networks and interactions in the urban creative economy”, Urban Studies 48(6) 1157–1179.*
□參考材料
Amin, Ash and Nigel Thrift (2007) “Cultural-economy and cities”, in Progress in Human Geography 31(2): 143–161.*
Barrowclough, Diana and Zeljka Kozul-Wright (eds)(2008) Creative Industries and Developing Countries: Voice, Choice and Economic Growth. New York: Routledge.
Bell, David and Mark Jayne (eds)(2004) City of Quarters: Urban Villages in the Contemporary City. Hants, UK: Ashgate.
Florida, Richard (2006)《創意新貴II:城市與創意階級》(傅振焜譯),台北:寶鼎。
Heβler, Martina and Clemens Zimmermann (eds)(2008) Creative Urban Milieus: Historical Perspectives on Culture, Economy, and the City. Frankfurt: Campus Verlag.
Johnson, Louise C. (2009) Cultural Capitals: Revaluing the Arts, Remaking Urban Spaces. Surrey, UK: Ashgate.
Kong, Lily and Justin O’Connor (eds)(2009) Creative Economies, Creative Cities: Asian-European Perspectives. Dordrecht : Springer Netherlands.
Kostelanetz, Richard (2003) SoHo: The Rise and Fall of an Artists’ Colony. New York: Routledge.
Roodhouse, Simon (2006) Cultural Quarters: Principles and Practice. Bristol, UK: Intellect.
Scott Allen J. (2001) “Capitalism, cities, and the production of symbolic forms”, Transactions of the Institute of British Geographers, New Series, 26(1): 11-23.
Scott, Allen J. (2000) The Cultural Economy of Cities. London: Sage.
Scott, Allen J. (2005) On Hollywood: The Place, The Industry. Princeton: Princeton University Press.
Scott, Allen J. (2008) Social Economy of the Metropolis: Cognitive-Cultural Capitalism and the Global Resurgence of Cities. Oxford: Oxford University Press.
Smith, Richard and KatieWarfield (2008) “The creative city: a matter of values”, in P. Cooke and L. Lazzeretti (eds), Creative Cities, Cultural Clusters and Local Economic Development (pp. 287-312). Cheltenham, UK: Edward Elgar.*
van Heur, Bas (2010) Creative Networks and the City. Bielefeld: transcript Verlag.
 
第15週
5/31  第十五週 文創產業與城市(再)發展 5/31
□閱讀材料
1.Zukin, Sharon (1995) “High culture and wild commerce in New York City”, in The Cultures of Cities (pp. 109-151). Oxford: Blackwell.*
2.O’Connor, Justin (2009) “Shanghai Moderne: Creative Economy in a Creative City?”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 175-193). Dordrecht: Springer Netherlands.*
3.Yue, Audrey (2006) “The regional culture of new Asia: cultural governance and creative industries in Singapore”, International Journal of Cultural Policy 12(1): 17-33.*
4.Martínez, Javier Gimeno (2007) “Selling avant-garde: how Antwerp became a fashion capital (1990–2002)”, Urban Studies 44(12): 2449-2464.*
5.Gibson, Chris and Natascha Klocker (2005) “The ‘cultural turn’ in Australian regional economic development discourse: neoliberalising creativity?”, Geographical Research 43(1): 93–102.*
□參考材料
Zukin, Sharon (1995) “A museum in the Berkshires”, in The Cultures of Cities (pp. 79-107). Oxford: Blackwell.
Keane, Michael (2009) “The capital complex: Beijing’s new creative clusters”, in Lily Kong and Justin O’Connor (eds), Creative Economies, Creative Cities: Asian-European Perspectives (pp. 77-95). Dordrecht : Springer Netherlands.*
Crilley, Darrel (1993) “Architecture as advertising: constructing the image of redevelopment”, in Gerry Kearns and Chris Philo (ed.)(1993) Selling Places: The City as Cultural Capital, Past and Present (pp. 231-252). Oxford: Pergamon Press.*
Jayne, Mark (2004) “Culture that works? creative industries development in a working-class city”, Capital & Class 84: 199-210.*
■繳交作業二:文化創意產業案例評析
 
第16週
6/07  第十六週 文創產業、文化治理與地方行銷 6/7
□閱讀材料
1.Julier, Guy (2009)〈品牌地方〉,《設計的文化》(鄭郁欣譯)(pp. 197-236),台北:韋伯文化。
2.Philo, Chris and Gerry Kearns (1993) “Culture, history, capital: a critical introduction to the selling of places”, in Gerry Kearns and Chris Philo (ed.)(1993) Selling Places: The City as Cultural Capital, Past and Present (pp. 1-32). Oxford: Pergamon Press.*
3.Holcomb, Briavel (1993) “Revisioning place: de- and re-constructing the image of the industrial city”, in Gerry Kearns and Chris Philo (ed.)(1993) Selling Places: The City as Cultural Capital, Past and Present (pp. 133-143). Oxford: Pergamon Press.*
4.王志弘編(2011)《文化治理與空間政治》,台北:群學。
□參考材料
Kearns, Gerry and Chris Philo (ed.)(1993) Selling Places: The City as Cultural Capital, Past and Present. Oxford: Pergamon Press.
Landry, Charles (2008)《創意城市:打造城市創意生活圈的思考技術》(楊幼蘭譯),台北:馬克孛羅。
Mele, Christopher (2000) Selling the Lower East Side: Culture, Real Estate and Resistance in New York City. Minneapolis: University of Minnesota Press.
Short, John Rennie and Yeong-Hyun Kim (1998) “Urban crises/urban representations: selling the city in difficult times”, in Tim Hall and Phil Hubbard (eds), The Entrepreneurial City: Geographies of Politics, Regime and Representation (pp. 55-75). New York: John Wiley & Sons.*
Ward, Stephen V. (1998) Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000. London: E & FN Spon.
 
第17週
6/14  第十七週 文創產業、文化行動與社會正義 6/14
□閱讀材料
1.Drache, Daniel and Marc D. Froese (2008) “The global cultural economy: power, citizenship and dissent”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 52-66). London: Sage.*
2.Lee, Kwang-Suk (2007) “Questioning a neoliberal urban regeneration policy: the rhetoric of ‘cities of culture’ and the city of Gwangju, Korea”, International Journal of Cultural Policy, 13(4): 335-347.*
3.Pratt, Andy C. (2011) “The cultural contradictions of the creative city”, City, Culture and Society 2(3): 123-130。*
4.Zukin, Sharon and Laura Braslow (2011) “The life cycle of New York’s creative districts: reflections on the unanticipated consequences of unplanned cultural zones”, City, Culture and Society 2(3): 131-140。*
5.Sasaki, Masayuki (2010) “Urban regeneration through cultural creativity and social inclusion: Rethinking creative city theory through a Japanese case study”, Cities 27: S3-S9.*
6.Nakagawa, Shin (2010) “Socially inclusive cultural policy and arts-based urban community regeneration”, Cities 27: S16-S24.*
□參考材料
Miles, Malcolm (2005) “Interruptions: testing the rhetoric of culturally led urban development”, Urban Studies, 42(5/6): 889–911.*
Duncombe, Stephen (ed.) (2002) Cultural Resistance Reader. London: Verso.
Jordan, Glenn and Chris Weedon (1995) Cultural Politics: Class, Gender, Race and the Postmodern World. Oxford: Blackwell.
Scott, Allen J. (2008) “Cultural economy: retrospect and prospect”, in Helmut K. Anheier and Yudhishthir Raj Isar (eds), The Cultural Economy (pp. 307-323). London: Sage.*
 
第18週
6/21  第十八週 期末報告 6/21
■修課同學繳交期末作業,並準備簡報檔,口頭報告研究成果,每人十五分鐘。